The guest experience is a fundamental part of the hospitality industry’s value proposition. It is a priority in this sector. In recent years, advancements in technology have revolutionized how hotels interact with and serve their guests. One key area where these advancements are especially visible is in the implementation of apps and services on hospitality TVs. These televisions sets have shifted from simple devices for entertainment to comprehensive platforms offering enhanced interactivity, customization, and convenience. Here are some of the newest and most impactful apps that have been implemented in hospitality TVs, transforming the guest experience.
1. Streaming and On-Demand Content
Perhaps one of the most significant developments in hospitality TVs is the integration of popular streaming services, such as: Netflix, Hulu, Amazon Prime, and Disney+. Guests can now access their personal streaming accounts directly through in-room TVs, enabling them to pick up where they left off on their favorite shows or movies. Some systems even allow for content recommendations based on previous watch history, offering a seamless home-like entertainment experience.
Moreover, hotel casting systems are integrated into many hospitality TV setups. Services like Google Chromecast or Apple AirPlay let guests cast content from their devices to the in-room TV. This means that guests can stream their own videos, music, or presentations without having to log into hotel-provided accounts or navigate unfamiliar systems.
2. Smart Room Controls
Modern hospitality TVs are no longer just for watching shows; they have become control hubs for the entire room. Smart room control apps, such as Volara and Nevotek, are being integrated into TVs, allowing guests to control various aspects of their stay directly from the screen. This includes adjusting the room temperature, lighting, window blinds, and even the “Do Not Disturb” sign. Additionally, some systems integrate with voice-activated assistants, such as Amazon Alexa or Google Assistant, allowing guests to make requests or control room settings through voice commands.
These smart control integrations offer a personalized and convenient experience, enabling guests to tailor their surroundings to their preferences without leaving the comfort of their bed or sofa.
3. Hotel Services and Information
Many hospitality TV systems now come with built-in apps that provide easy access to hotel services. Instead of picking up the phone to call the front desk or concierge, guests can now use the TV to request room service, book spa appointments, schedule wake-up calls, or even request extra towels and toiletries. Apps like INTELITY and Crave Interactive allow guests to interact with hotel services in a more streamlined and efficient manner.
Some hospitality TVs also feature interactive maps and guides that help guests explore the hotel’s amenities and nearby attractions. These features not only enhance the in-hotel experience but also provide useful local recommendations, creating an added value for both business and leisure travelers.
4. Contactless Check-In and Check-Out
In the wake of the COVID-19 pandemic, there has been an increased demand for contactless services. Some of the newest hospitality TV apps are designed to facilitate contactless check-in and check-out, where guests can perform these tasks without having to visit the front desk. Apps such as Kipsu and Zingle have been integrated into hospitality TVs, allowing guests to check out at their convenience by simply accessing the app on their screen, viewing their bill, and confirming their departure. This not only reduces friction but also enhances safety and convenience.
5. In-Room Entertainment Beyond Streaming
In addition to traditional streaming services, hotels are now providing guests with a more diverse range of in-room entertainment options. For instance, some hospitality TVs offer gaming apps like PlayStation Now or Stadia, where guests can stream and play video games without needing a console. This service is particularly popular in family-friendly hotels, where children (and sometimes adults) can enjoy gaming as a part of their stay.
In some higher-end hotels, TVs also feature virtual fitness apps, such as Peloton or Yoga with Adriene, where guests can participate in on-demand workout sessions directly from their room. This is especially appealing to health-conscious travelers who prefer to maintain their fitness routine without having to visit the gym.
6. Virtual Concierge and Personalized Recommendations
Hotels are increasingly using data to personalize guest experiences, and hospitality TVs are playing a significant role in this trend. Using AI-powered apps, such as ConciergeHub or ALICE, TVs can now serve as virtual concierges, offering personalized recommendations for dining, activities, and services based on the guest’s preferences and stay history. This not only enhances the experience but also makes it more tailored and efficient.
Moreover, some systems use machine learning to analyze guest preferences, automatically recommending hotel services, local attractions, and dining options based on previous stays or preferences inputted at check-in. These types of personalized suggestions help create a memorable, curated experience.
7. Augmented and Virtual Reality (AR/VR) Experiences
Although still in its early stages, some forward-thinking hotels are beginning to experiment with augmented reality (AR) and virtual reality (VR) apps on hospitality TVs. These apps allow guests to explore the hotel, preview local attractions, or even take virtual tours of potential event spaces or rooms right from the TV. While these technologies are not yet widespread, they represent a promising direction for the future of immersive guest experiences.
Conclusion
The evolution of hospitality TVs from simple entertainment devices to interactive hubs that provide personalized, immersive, and convenient services marks a significant advancement in the hotel industry. From streaming and gaming to smart room controls and AI-driven recommendations, these innovations enhance the guest experience by offering more comfort, personalization, and convenience than ever before. As technology continues to advance, hospitality TVs will undoubtedly play an even larger role in shaping the future of guest experiences.
